Channel Hires Ceribelli as Chief Revenue and Innovation Officer

Press Releases

Minnetonka, MN – December 5, 2023. Channel is pleased to announce Rob Ceribelli has joined the organization, stepping into the role of Chief Revenue and Innovation Officer, effective November 30, 2023. In this role, Ceribelli will drive end-to-end strategies across revenue growth, operational efficiency, product innovation, and market leadership to achieve Channel’s ambitious vision. Collaborating across business units, he will craft and execute transformational goals that enhance business and service performance today and competitiveness for the future.

Ceribelli brings over 34 years of financial services leadership experience to this position with an extensive background that spans finance, sales, marketing, operations, and general management. His career started at GE Capital, followed by twenty years with De Lage Landen (DLL) where he spearheaded operational excellence initiatives and delivered sales growth through strong team collaboration, including six years leading DLL’s business across the UK & Ireland. His background further complements the Channel leadership team’s diverse experience with organizations like CAN Capital, CIT, GreatAmerica Financial Services, U.S. Bank, Wells Fargo, Huntington, Marlin,
among others.

“We welcome Rob for the deep expertise he adds to our executive leadership team,” said Brad Peterson, Chief Executive Officer at Channel. “His versatility in finance and operations will push us and strengthen how we leverage data, run our business, and create and sell product offerings that further enhance the way we serve our partners. Rob thinks big on innovation and cares a lot about real outcomes. I look forward to having his fresh eyes to help us identify new ways to grow and
stay ahead.”

As a leader, Ceribelli describes his approach as “energetic, results-oriented, and people-first.” His balance of strategic vision and on-the-ground execution will be an immediate asset to Channel’s management capabilities.

Ceribelli has been a longstanding advocate and contributor to the advancement of the equipment finance industry, currently serving as Chair of the Equipment Leasing and Finance Association’s Small Ticket Business Council Steering Committee.


About Channel | Established in 2009, Channel is a leading full-service independent lender offering a single source solution for both equipment finance and working capital to small businesses exclusively through equipment finance companies. To date, Channel has funded over $2.2 billion to more than 24,000 businesses across the U.S., from its main office in Minnetonka, MN, along with additional locations in Atlanta, GA, Des Moines, IA, and Marshall, MN.

Channel Partners Capital

Channel is a nationwide leading provider of SMB equipment finance and working capital solutions.