Minnetonka, MN, May 5, 2026 – Channel announced today that Christian Rossi has joined the
organization as Chief Risk Officer, bringing more than two decades of experience shaping credit
strategy and risk performance across banking and specialty finance services.
Rossi will lead Channel’s Risk and Decision Sciences, with a focus on continuing to strengthen how the company identifies, evaluates, and manages risk across its products, portfolio, and platform. His
priorities will center on effectively managing credit risk decisioning, advancing data-driven insights, and ensuring risk discipline keeps pace with the company’s growth.
”Christian brings a deep understanding of the business from modeling to transaction and operational risk that guides decisions shaping everyday performance,” said Adam Peterson, Chief Executive Officer. “He’s built teams, systems, and portfolio monitoring structures that give organizations the ability to anticipate change and respond with confidence. His experience and leadership will make us even sharper, both in how we underwrite and manage the portfolio over time.”
Rossi joins Channel after 15 years with CNH Industrial Capital, where he held roles as Director of Global Risk Modeling & Analytics and most recently served as Director of Retail Credit Underwriting. While there, he led model development and deployment, as well as front-end credit production teams. These groups were responsible for assessing credit risk, building and implementing underwriting frameworks, and delivering exceptional service and credit standards across a large and diverse portfolio. Earlier in his career at HSBC, he focused on developing credit strategies and scorecards for consumers and small businesses, with an emphasis on practical, scalable working capital solutions.
”Christian knows how product design, credit decisions, and portfolio performance intersect,” said Rob Ceribelli, President of Channel. “He’s used that understanding to build approaches that hold up in the real world. That’s exactly what we need as we continue expanding and I’m confident he’ll have an immediate impact on how we balance growth with discipline.”
“I’m very happy to be joining Channel,” said Rossi. “I’ve been impressed by everyone I’ve had the opportunity to meet from the interview process and my initial conversations with the team to the onboarding process with support groups. Channel already feels like a wonderful family environment, and I look forward to collaborating and working alongside this talented group of people.”
Rossi is recognized for translating complex data into decisions that are both timely and grounded. At Channel, he will work closely across credit, product, sales, and operations to integrate risk insight directly into how the business runs – continuing to support smart originations, strong portfolio performance, and consistent outcomes.
This appointment furthers Channel’s continued investment into risk leadership and infrastructure as it scales its platform and expands its capabilities across equipment finance and working capital verticals in the specialty finance industry.
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About Channel | Founded in 2009, the Channel family of companies is a nationwide leading provider of small business financing utilizing customized technology and business processes. The organization delivers equipment finance and working capital product solutions to small businesses through
third-party partnerships, helping them provide their customers with access to capital needed to grow their business. Since its founding, Channel has funded over $3.5 billion to more than 30,000 businesses through over 45,000 transactions, with headquarters in Minnetonka, MN, the company has additional locations and business units operating from Kennesaw, GA, Mount Laurel, NJ, Des Moines, IA, and Marshall, MN.