Experienced Industry Leaders

Brad Peterson

Chief Executive Officer

Brad Peterson

Brad founded the company in 2009 and serves as its Chief Executive Officer and is accountable for the overall strategy, resources and operations of Channel.

Prior to Channel, Brad founded and served as President of CAN Capital subsidiary, PredictiFund, leveraging CAN’s substantial small business merchant cash advance credit data and modeling experience. Brad has also served as Senior Vice President and General Manager of U.S. Bank’s Manifest Funding Services, a $1.5 billion asset business unit that focused on third party generated small ticket equipment leasing nationwide. Brad has been an active member in many leasing industry associations including ELFA, NEFA and AACFB and served on the United Association of Equipment Leasing (UAEL) Board from 2001-2008 and was President in 2007. Brad graduated from Iowa State University in 1981 with BS degrees in Economics and Finance.

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Eli Sethre

Chief Financial Officer

Eli Sethre

Eli joined the company in September 2016 and as the Chief Financial Officer oversees the administrative, financial and risk management operations and reporting for Channel.

Prior to his current role, Eli was CEO and founder of aFundia, a data analytics and modeling firm he founded in 2014 which worked closely with Channel. Eli served in senior roles at CAN Capital in Sales and Marketing, Finance and Business Planning, and Risk Analytics.  There he was responsible for risk management, portfolio performance, scoring model development, annual budgeting and reforecasts, ensuring financial objectives were met. Eli graduated Magna Cum Laude from Kennesaw State University and was chosen as the 2004 University Scholar in Economics.

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Adrian Hebig

Chief Operating Officer

Adrian Hebig

Adrian joined Channel in June 2018 and currently serves as its Chief Operations Officer leading sales, marketing, underwriting and funding operations. 

Previously Adrian was at Wells Fargo Equipment Finance where he was Senior Vice President, National Sales Manager for the Vendor Services Group. Adrian has 30 years of commercial finance experience. He began his career in 1989 with Lyon Financial Services, Inc and subsequently U.S. Bank Equipment Finance holding positions as a division general manager, senior vice-president and chief operations officer. He spent time with United Health Group and Optum Bank as senior vice president of their commercial healthcare finance group. Adrian has managed and led teams in asset-based lending, sales and operations across vendor, healthcare and bank finance platforms. He holds a B.S. degree in Business Administration and graduated Cum Laude from Southwest Minnesota State University.

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Mark Blais

Chief Information Officer

Mark Blais

Mark joined Channel in July of 2019 as their Chief Information Officer. Mark is responsible for all the technologies and resources that deliver best in class industry solutions.  

Mark has enjoyed a diverse career in senior technology leadership roles within companies such as Digi-Key, Target, Veritas/Symantec, Questar, and Lasersonics in technology epicenters like Silicon Valley.  His background leading enterprise development teams has allowed him to experience delivery in areas including 3D MRI, credit, scientific lasers, and multi-channel point of sale. He has experienced and led teams that have encompassed the driving force and rapidity of change that technology brings in both hardware and software. Mark holds a B.S. in IT Management from UOP and an Electronic Technology degree from Brown.

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Cindy Fleck

Senior Vice President

Equipment Finance Group

Cindy Fleck

Cindy Fleck, CLFP joined Channel as Sr. Vice President of our Equipment Finance Division in December of 2019. She will lead our efforts of taking the well-established brand and reputation of Channel into the Equipment Finance space. Cindy has nearly 30 years of credit/underwriting, sales & marketing, and sales leadership experience, of which 20 years was spent in the third party originated market place, to our team. In 2009 Cindy was instrumental in the launch of Channel . She spent 9 years with GreatAmerica Financial Services in their specialty markets division, primarily in the construction industry. Cindy has led sales teams by being a strong advocate not only for her team but also for her customers. Cindy’s consultative approach allows her to work to uncover customers’ needs and ensures the right solutions are delivered. She's a graduate of Southwest Minnesota State University with an accounting major and business minor and earned her CLFP designation in January 2016.

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Brian Tri

Senior Vice President

Operations and

Underwriting

Brian Tri

Brian joined Channel in August 2019 and leads strategic initiatives and business process from the point of client applications through funding. 

Prior to Channel, Brian worked 21 years at U.S Bank, where his career spanned U.S. Bank Equipment Finance, Global Corporate Trust, and Risk Management & Compliance. After four years as the Director of Operations, he became Director of Sales for the community bank lease outsourcing program. Brian subsequently led the Portfolio Services Group before the backup servicing product was realigned to Global Structured Finance, where he gained valuable insights into the securitization market and trust administration. His most recent leadership role was the Senior Business Line Risk Manager for the wealth management and institutional investment services business areas of U.S. Bank. Brian holds a B.A degree from St. Olaf College, where he earned departmental distinction in Economics & Finance.

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Troy Kepler

Corporate Counsel & Chief

Compliance Officer

Troy Kepler

Troy joined Channel in June of 2019. Troy oversees Channel’s legal affairs, including corporate governance, company policies, contracts, labor and employment law, litigation, and corporate and regulatory compliance.

Prior to joining Channel, Troy spent 14 years at U.S. Bank Equipment Finance where he was Senior Corporate Counsel. While at USBEF Troy was involved in litigation, including related appellate matters, involving equipment lease and finance transactions on behalf of USBEF and advised on regulatory and compliance issues. Troy graduated cum laude from the Hamline University School of law and holds a BS degree in Political Science from North Dakota State University.

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Ed Krueger

Vice President

Risk Analytics and

Decision Science

Ed Krueger

Ed has been with Channel since November 2018 and in his current role he specializes in leveraging advanced data science techniques to draw out actionable insights from data.

Prior to Channel, he worked in the subprime consumer credit and health insurance industries where he built models, developed and measured effectiveness of new strategies throughout the customer lifecycle, and optimized critical business decisions. His work in subprime consumer credit includes Bluestem Brands and Capital Services. He received his MBA from the University of South Dakota and his MS in Statistics from South Dakota State University.

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Adam Peterson

Co-founder and Senior Vice

President of Sales

Adam Peterson

Adam is a co-founder of Channel and began his career in finance in 2009. As the Senior Vice President of Sales, Adam has been instrumental in developing its current value proposition, business culture and sales approach of the company. 

In addition to his sales leadership, Adam serves on the Board of Directors of the National Equipment Finance Association (NEFA). Adam graduated from Gustavus Adolphus College in 2010 with a BA degree in Financial Economics.

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“I have nothing but praise for Channel Partners Capital, for the company and for the individual we worked with.”
Jack Groat
President and Owner, Freight-Base