Channel Appoints Ceribelli President, Accelerating Strategic Leadership

Press Releases

Minnetonka, MN – March 20, 2024. Channel, a leading full-service independent lender, is excited to announce the appointment of Rob Ceribelli as President. In this role, Ceribelli spearheads daily operations, streamlining processes, optimizing resources, and implementing strategies to boost overall efficiency and profitability. He steers the control framework, overseeing operational rhythm, and ensuring the Company’s objectives are met.

Channel has experienced accelerated growth in the past six years, funding more than $2 Billion, with expansion to three business units across five offices and more than 200 team members. The company is poised for continued funding and revenue growth in 2024 which has led to the desire to add to its leadership expertise.

Ceribelli has significantly contributed to the senior leadership team at Channel, adding 34 years of financial services leadership experience with a diverse background across finance, sales, marketing, operations, and general management. His career trajectory began with 14 years at GE Capital, followed by 20 years with De Lage Landen (DLL), including six years guiding its UK & Ireland business division. Most recently, Ceribelli served as Chief Operating Officer of DLL’s US businesses operating out of the Philadelphia office, with responsibility for all customer facing support teams.

“I had the fortune to meet Rob several years ago while serving on the ELFA Small Ticket Advisory Board,” said Brad Peterson, Chief Executive Officer at Channel. “I’ve observed first-hand his exceptional approach of active listening, insightful contributions, and prioritizing industry improvement over personal gain. These qualities, coupled with his deep expertise and proficiency in various sectors of finance and operations helps forward our data utilization, business operations, and product offerings, further enhancing our commitment to serving our partners more effectively. His innovative mindset and dedication to tangible outcomes align seamlessly with our growth objectives and embody the values we champion at here at Channel.”

The addition of Ceribelli affords Peterson, greater capacity to focus on steering the company’s strategic vision and strategy. In his role as President, Ceribelli will be at the forefront of daily operations, working to streamline processes, optimize resources, and implement strategies that enhance the overall efficiency and profitability of the organization. He joins Channel’s broader senior leadership team that includes:

“It’s a profound honor to join Channel, an organization with remarkable achievements, particularly in these last six years,” said Ceribelli. “Brad’s invitation to collaborate closely with him on the next growth phase and strategic initiatives is both exciting and affirming. My aim is to add to this already strong leadership team and lend my expertise to help propel Channel even further forward to achieve our goals for unprecedented success.”


About Channel | Established in 2009, Channel is a leading full-service independent lender offering a single source solution for both equipment finance and working capital to small businesses exclusively through equipment finance companies. To date, Channel has funded over $2.2 billion to more than 24,000 businesses across the U.S., from its main office in Minnetonka, MN, along with additional locations in Atlanta, GA, Des Moines, IA, and Marshall, MN.

Channel Partners Capital

Channel is a nationwide leading provider of SMB equipment finance and working capital solutions.