Brad Peterson Named Monitor’s Leader of the Year

In the News Press Releases

Minnetonka, MN, May 17, 2024 – Channel is proud to announce that Brad Peterson, Chief Executive Officer, has been named Leader of the Year at Converge, a two-day conference, workshop, and gala event hosted by Monitor. This recognition speaks to Peterson’s widely respected approach to leadership, its impact on his team, and his legacy of invaluable contributions to the equipment finance industry.

As co-founder, Peterson has been a driving force behind Channel’s success, inspiring camaraderie, and innovation throughout its 15 years in operation. His management style centers upon integrity, empathy, and strategic vision. Intensely focused on nurturing relationships and empowering emerging talent, Peterson exemplifies the kind of leadership that defines Channel.

“One of the most inspiring discoveries in joining Channel has been the organization’s deeply human-centric leadership approach,” says Rob Ceribelli, President at Channel, “Brad’s dedication to growth and progress is evident in his hands-on involvement in the company’s onboarding program and strategic investments in team and leadership development. I am honored to congratulate him on this well-earned recognition from Monitor.”

Adam Peterson, Managing Director, and co-founder of Channel, adds, “Brad’s servant leadership has distinguished him throughout his career. He has consistently prioritized the success of others, cultivating valuable relationships with respect and consideration for everyone he meets. Whether interacting with family, friends, partners, customers, or employees, Brad maintains an unwavering dedication to supporting those around him. His recognition by Monitor as Leader of the Year is a well-earned acknowledgment of his exceptional leadership.”

Constantly seeking to advance the equipment finance industry, Peterson has been an active member of industry associations like ELFA, NEFA, and AACFB throughout his career. He regularly demonstrates his commitment to the industry’s evolution by participating on boards, panels, conferences, among other initiatives.

“Brad’s genuine care for team member success is appreciated at Channel and, personally, his belief in my abilities and encouragement have been transformative,” says Cindy Fleck, Managing Director at Channel. “I’m grateful for his lasting influence, leadership, mentorship, and friendship. That Brad would be selected as Monitor’s Leader of the Year comes as no surprise and he is incredibly deserving of this honor.”

Peterson was proud to be part of an equally impressive and deserving group of nominated peers for this award, including:

Through Channel’s extensive growth, Peterson’s continuity in leadership has nurtured a hyper-connected culture that prioritizes its people, innovation, and respect, to ensure every team member is a valued contributor to Channel’s vision and collective success. It is our sincere pleasure to thank and congratulate him on earning this distinguished award.


About Channel | Established in 2009, Channel is a leading full-service independent lender offering a single source solution for both equipment finance and working capital to small businesses exclusively through equipment finance companies. To date, Channel has funded over $2.2 billion to more than 24,000 businesses across the U.S., from its main office in Minnetonka, MN, along with additional locations in Atlanta, GA, Des Moines, IA, and Marshall, MN.

Channel Partners Capital

Channel is a nationwide leading provider of SMB equipment finance and working capital solutions.