SYNC PROGRAM
Our mission is to help you, our partners, provide non-disruptive equipment finance and working capital funding solutions to your small business owner customers. We’re committed to your success every step of the way and delivering win-win programs and products that support growth and enduring partnership.
Exclusively for our Sync Partners, we offer templated marketing materials that may be customized to help you communicate solutions, generate leads, and close more deals.
MARKETING fAQ
HOW CAN MARKETING FLYERS BE UTILIZED?
- Attach customized flyer to a text format email
- Use as signage or handouts at conferences, events, trade shows, etc.
HOW OFTEN SHOULD MARKETING EMAILS BE SENT?
Recommended frequency: Bi-weekly, with up to three emails per contact
- If three emails remain unopened, pause contact from email list for at least 45 days
WHEN IS THE BEST TIME TO SEND MARKETING EMAILS?
Typically, best audience engagement occurs during the following:
Day of week: Tues – Thurs
Time of day: 10am – 3pm
If email remains unopened, resume emails starting with intro email
WHAT CALL-TO-ACTION (CTA) SHOULD THE EMAIL INCLUDE?
Recommendation to include Call to Action (CTA) when possible:
- Call Us
- Buttons: Click Here, About Us, Learn More
- About Us Button – Ensure any button used routes to relevant page on website
WHAT ARE SUBJECT LINE BEST PRACTICES?
Ideally, the subject line should incentivize urgency or action; avoid generic verbiage and aim for eight words or fewer when possible.
WHAT EMAIL FORMAT SHOULD BE USED?
- Suggest using text format most often for highest engagement (may include flyers as attachments)
- If using HTML, recommend using it as the second message sent within cadence, not first or third